Zachary Berry
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Dodge Designer Releases Concept Art for the Dodge Demon’s Logo

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Dodge considered several demonic designs before settling on a sigil for its drag-racing Challenger variant

A legion of Dodge Demon designs
Image:Mark Trostle

With its incredible capabilities and performance on the drag strip, the Dodge Challenger SRT Demon is easily one of the most iconic cars to come out of the past decade. One of the Demon’s most iconic features is the iconography that adorns the vehicle: a custom Dodge Demon badge.

The badge itself has several similarities to Dodge’s previous Hellcat badge design, such as the shape of the eyes and mouth. At the same time, the ferocious feline has been transformed into an impish devil from Hades itself.

The Demon wasn’t always set to bear the badge that it currently possesses, however. Recently, Mark Trostle, the head of design for both Dodge and SRT, shared concept art for the Demon logo over Instagram.

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The Instagram post in question can be viewed below:

#TBT Dodge Demon logo development. #DodgeDemon #Demon #SRT #Diabolic #Sinister #icon #Mopar #FCADesign #moparnation #DodgeGarage #Challenger

A post shared by Mark Trostle (@trostlemark) on

The image contains nearly 50 different possible iterations of the Dodge Demon’s logo. Featured prominently in the center is the design that ended up coming out on top.

Reportedly, the design team wanted an emblem that would look timeless for the drag-racing Demon. The Demon symbol needed to invoke hellish imagery without appearing too off-putting, instead sporting a somewhat “playful” look.

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While the finished design does meet those criteria, there are still plenty of interesting concept designs to admire. Many of them bear a striking resemblance to the original Hellcat sigil, albeit with an even more unholy demeanor.

Others resemble a canine more than they do a feline. In fact, one design near the upper-right corner looks a lot like the demonic dog Zuul from the ’80s classic Ghostbusters:

There is no Demon, only Zuul
Photo: Columbia Pictures

On the other side of the image near the upper-left corner, sharp eyes might view a visage resembling the Balrog from The Lord of the Rings trilogy:

This design “Shall not pass!”
Photo: New Line Cinema

It seems that many of the designers were set on incorporating skulls into the design, as that motif shows up throughout several of the prospective sketches. Ultimately, Dodge settled on a more traditional look for the Demon’s final emblem.

While it would have been fascinating to see some of these concepts come to fruition, the Demon’s finalized symbol seems to fit right in with the rest of the imagery found throughout Dodge’s performance vehicle lineup.

News Source: Road and Track

Zachary Berry currently resides in the Dayton, Ohio area. However, he enjoys traveling from place to place, as he was born in Oklahoma City and has also lived in Albuquerque and Orlando (such is the life of a military brat). Zachary graduated from Ohio University with a major in Strategic Communication, which is fancy talk for advertising and public relations. Beginning his career at The News Wheel as a lowly intern, he was able to climb his way to the top, eventually claiming his place within the last cubicle on the left. Other jobs that Zachary has held include driving around a safari truck at Disney’s Animal Kingdom. When he’s not putting his nose to the grindstone, Zachary enjoys watching and critiquing movies and television. See more articles by Zachary.