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Mazda Heads to Vegas for Second Year as iHeartRadio Music Festival Official Automotive Partner

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Last year, Mazda decided to be the official automotive partner of the iHeartRadio Music Festival, and loved it so much that it decided to go for another round.

As a result, in addition to the music, this weekend, starting tonight, September 23rd, and running through tomorrow, the 24th, Festival-goers can interact with the brand in a number of different ways.

The largest interaction is the Mazda footprint at the Daytime Village across from the Luxor Hotel and Casino on Saturday afternoon, where people can check out Mazda’s latest lineup, including the 2017 Mazda CX-3, the official vehicle of the festival. In addition, to reach concert-goers wherever they might explore, Mazda will have a booth outside of the T-Mobile Arena, featuring the new 2017 MX-5 RF and 2016 CX-9.


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On top of all that, though, leading up to the event Mazda and iHeartRadio hosted a sweepstakes to give three winners and their guests the ultimate iHeartRadio Music Festival experience, including a trip to the festival itself. The Grand Prize Winner among those will also receive a new 2017 CX-3, handed over at the Daytime Village on Saturday.

The festival and Daytime Village have a long, long list of acts performing, including:

  • U2
  • Sting
  • Drake
  • Britney Spears
  • Sam Hunt
  • twenty one pilots
  • Billy Idol
  • Florida Georgia Line
  • OneRepublic
  • Sia
  • Cage the Elephant
  • Zedd
  • Tears for Fears
  • Ariana Grande
  • Pitbull
  • Usher
  • Panic! At The Disco
  • Alessia Cara
  • Troye Sivan
  • Hailee Steinfeld
  • Good Charlotte
  • Jeremih
  • Lissie
  • Cold War Kids
  • Daya
  • The Chainsmokers
  • Bryson Tiller
  • Tinashe
  • Los 5

“Each year it is our goal to create innovative ways for brands to connect with consumers,” said Tim Castelli, president of national sales, marketing and partnerships for iHeartMedia. “Together with Mazda, we are able to once again make the iHeartRadio Music Festival an event to remember for music fans and we are thrilled to have Mazda as our official automotive sponsor for the second straight year.”


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