2019 Honda Insight Ad Campaign Calls For No More ‘Meh’ Hybrids
Honda has launched a new marketing campaign for the all-new 2019 Honda Insight called “Fight Mehdiocrity,” the premise being that we should fight the trend of “meh” and “blah” hybrid vehicles — which is to say that they are typically uninspiring and unexciting.
You can see where this is going. Unlike those other, boring hybrids, the 2019 Honda Insight is stylish, sporty, and delivers the kind of passenger space and cargo room you would expect of a regular car. No compromises.
“Our new marketing campaign introduces the all-new Honda Insight as simply a great sedan to demonstrate that a hybrid vehicle can be a beautiful thing,” said Susie Rossick, Assistant Vice President of Honda Marketing at American Honda. “We have created a campaign to show that with the Honda Insight, you can have a fuel-efficient vehicle without compromising great styling and fun-to-drive performance.”
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The 2019 Honda Insight ad campaign launched today on national TV with a 30-second ad called “World of Meh,” in which every car is apparently a beige hybrid hatchback that look suspiciously like a Toyota Prius, except with the words “Meh” and “Blah” imprinted into the exterior. The people driving these cars see a 2019 Honda Insight drive by and are suitably awed.
Other marketing efforts will include homepage takovers on YouTube, Yahoo!, and MSN during the NFL Kickoff and NBA Opening week, as well as “social video and rich mobile ad units…intended [to] appeal to a younger, active audience.”
The 2019 Honda Insight ad campaign has a slight chance of backfiring, should its intended audience fail to view the car as attractive, but clearly Honda is confident it has the whole package compared to its very obvious competitor.
Related: Why buy a Honda?