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2020 Toyota Camry TRD To Start at $31,000

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2020 Toyota Camry TRD in Wind Chill Pearl
Photo: Toyota

Toyota has yet to officially announce pricing for the new 2020 Toyota Camry TRD, but Cars Direct, having seen order guides for the car, says it will start at $31,000, excluding a $955 destination charge.

If accurate, this would make the Camry TRD about $2,000 more expensive than the most expensive four-cylinder Camry trim, and about $3,400 less expensive than the most affordable V6-powered Camry.

In other words, the Camry TRD would become the most cost-effective option for customers seeking six cylinders and the extra 93 horses (up to a total of 301) that come with them. That’s not a bad deal at all.

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Designed in Calty, California, by Toyota Racing Development, the Camry TRD boasts aerodynamic-enhancing features, giving the otherwise composed family car a racier edge. Exclusive bits include a lowered suspension, larger brakes, black wheels, and a specially-tuned, cat-back dual exhaust. The car is being tested at proving grounds in Arizona, Texas, and Japan to ensure it’s up to snuff at the track.

Inside are SofTex synthetic leather seats with TRD embroidered headrests, red accents, and red seatbelts. Based on Cars Direct’s claim that the Camry TRD is about equivalent to the mid-grade SE trim in terms of features, we should also expect to see technologies like keyless entry, blind spot monitoring, dual-zone climate control, and the Entune 3.0 infotainment system — and a moonroof to boot.

That would make the Camry TRD less well-equipped than some of its more premium trims, but if you value performance over luxury, there’s no question which model you should get.

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News Source: Cars Direct