2021 Ram 1500 TRX Gets New Know & Go Mobile App
A group of employees at FCA pitched and developed the new Know & Go mobile app, which will make it easier for you to learn about your vehicle. The 2021 Ram 1500 TRX will be the very first FCA model to work with this app.
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What is the Know & Go app?
FCA employees initially submitted the idea for the Know & Go mobile app in June during the first Pitch Night program. Out of over 500 ideas submitted, 14 were chosen as the top ideas. Employees pitched the top ideas to judges, who then chose the app as the winner for its feasibility and originality.
The Know & Go mobile app will utilize your smartphone camera and augmented reality to teach about the different features in your vehicle. To use the app, all you have to do is aim your camera at a vehicle component. The app will then provide the name and description of the part.
The app not only comes with the augmented-reality discovery of features, but also push notifications of undiscovered features, self-discovery of components, feature-specific owner’s manual pages, component overviews, and how-to videos. It will be available first for the 2021 Ram 1500 TRX and will later work with other FCA vehicles.
“With all of the content on the 2021 Ram 1500 TRX, the Know & Go mobile app highlights the many new features and capabilities our customers will enjoy in a creative, exciting and engaging way,” said Mimi Nguyen, Propulsion Systems Program Manager, Product Development – FCA and co-creator of Know & Go.
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After purchasing the new Ram 1500 TRX, you will be able to download the Know & Go mobile app from your smartphone’s app store and begin learning more about your truck.
Amanda Drago lives in West Chester, Ohio with her wonderful family, which includes her adorable dog, Coco. Amanda recently graduated from Miami University with degrees in both marketing and creative writing. However, if she was ever forced to change career paths, she imagines that she would train dogs for movies. In her spare time, she enjoys reading, writing, and watching Netflix. She also has a special place in her heart for theatre and purchases tickets to as many shows as she can. See more articles by Amanda.