As 2019 Models Arrive, Deals Abound for 2018 Silverado and Sierra
As General Motors gradually rolls out the new 2019 GMC Sierra 1500 and the 2019 Chevrolet Silverado 1500 to dealerships, truck buyers will have plenty of opportunities to snap up the previous year’s models at reduced prices.
GM plans to keep building 2018 pickups all the way through the end of this year at its Oshawa Assembly plant in Ontario, Canada. It’s also producing the 2019 GMC Sierra Limited model that retains the 2018 model’s body style.
This will allow dealerships to maintain a full stock of trucks to keep sales numbers up while GM ramps up production for new models at its Fort Wayne plant. It’s also a good insurance strategy in case the automaker runs into any production problems with the new Sierra and Silverado.
Compare and Contrast: A look at the different 2018 Chevrolet Silverado models available
Selling newer and older models next to each other is an effective way for dealerships to maximize sales. With this approach, they can appeal to buyers who are looking for GM’s most up-to-date technology and features, along with more bargain-conscious shoppers who prioritize value over newness.
It’s also a way to keep buyers loyal to GM brands. Keeping last year’s models in stock at an attractive price could sway some buyers who might otherwise head off to a competitor’s dealership because the newest model isn’t in stock yet.
According to dealers interviewed by the Detroit Free Press, GM is currently offering $8,500 in rebates for some 2018 Silverado models and $6,500 in rebates for some 2018 Sierra models. And at $9,250 in rebates, deals on a lease are even better right now.
Chevy or GMC? A comparison of the two brands’ pickup trucks
News Source: Detroit Free Press