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The Audi e-tron Goes Vegan

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Audi e-tron interior
Photo: Audi

Many EV customers are looking to go green — and thanks to customer demand, Audi may soon introduce a vegan interior package for the Audi e-tron, expected to arrive in 2020.

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Going green

According to e-tron product manager Matt Mostafaei, the automaker is looking into environmentally friendly new materials for inlays, trims and seats.

“If we ever offered a material like that, I think it would be safe to say it would meet customer demand,” Mostafaei remarked.

Since the EV-buying demographic no doubt has crossover with the eco-conscious crowd, it seems like Audi is on the right track by pursuing vegan, recycled, and upcycled materials. However, these aren’t new to the European luxury automaker — Audi has been exploring sustainable materials since it showed off the e-tron GT concept.

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A look back at the e-tron GT concept

The Audi e-tron GT concept debuted at the 2018 Los Angeles Auto Show. It boasted a low center of gravity, a range of 248.5 miles, and a whopping 590 horsepower. However, the interior is the most unique part of this powerhouse EV — it’s luxurious and made from sustainable, animal-free products. Unlike other vegan vehicles, like the BMW i3, the e-tron doesn’t have an odd-looking, plastic-faux-leather interior. Instead, it’s quite subdued, with muted shades of gray and angular, sporty styling. The vehicle’s upholstered surfaces, including its plush deep-pile carpeting, are made from Econyl yarn — a recycled fiber made from used fishing nets.

Are you excited to see Audi offer vegan car interiors? Tell us in the comments below.

Source: Audi, Motor1