The Audi e-tron Goes Vegan
Many EV customers are looking to go green — and thanks to customer demand, Audi may soon introduce a vegan interior package for the Audi e-tron, expected to arrive in 2020.
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According to e-tron product manager Matt Mostafaei, the automaker is looking into environmentally friendly new materials for inlays, trims and seats.
“If we ever offered a material like that, I think it would be safe to say it would meet customer demand,” Mostafaei remarked.
Since the EV-buying demographic no doubt has crossover with the eco-conscious crowd, it seems like Audi is on the right track by pursuing vegan, recycled, and upcycled materials. However, these aren’t new to the European luxury automaker — Audi has been exploring sustainable materials since it showed off the e-tron GT concept.
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