Behind the Badge: Are the Sleek Scion Symbol & Name More Than They Seem?
Learn the meaning behind the Scion brand's name and logo!
Scion might not be the most popular brand in America, but it certainly has one of the most exciting badges. Sharp and sleek, Scion’s logo is perfect for the brand’s image. Ever wonder where it comes from or what the brand’s name means? Read on to find out!
The Meaning of Scion’s Logo and Name
Scion was introduced by Japanese-owned Toyota as a “youth brand” to attract younger American customers. Its first appearance was in March 2002 at the New York Auto Show via concept models BBX (released as the xB) and CCX (the tC), followed by two production models’ auto show premieres in 2003 and their market launch in 2004.
Scion’s name is based off the Old French cion, ciun, cyon, or sion, meaning a shoot or twig. It’s commonly used as the root for “descendant of.” Thus, Scion is the “descendant of” Toyota.
The Scion logo is quite recognizable, designed originally by Los Angeles company Fresh Machine. Most analysts see it as a stylized “S” encircled and overlaid with the Scion nameplate. Others see it as the dorsal fin of a swimming shark, suggesting dynamic movement and the thrills of West coast watersports. It could be the mirrored image of a road leading into the horizon. It could even be two scythes (similar to the Scion name) or inspired by the negative space on the badge of the Toyota Sienta.
What do you think the Scion logo means? Whatever it is, it’s certainly more interesting than most car emblems.
Enjoy learning about the Scion emblem and name? Check out the rest of our “Behind the Badge” series to learn about other auto brands!