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Buick’s New Design Boss is Helen Emsley

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Helen Emsley is now the design boss for both GMC and Buick

What design changes will Helen Emsley have in store for new Buick models?
Photo: © General Motors

The design boss at GMC, Helen Emsley, has taken over the same leadership role at Buick, according to a report by Automotive News (subscription required).

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Helen Emsley is now the design boss for both GMC and Buick

Helen Emsley
Photo: © General Motors

The 51-year-old Emsley replaces Bryan Nesbitt, who’s leaving his design post at Buick to become a global design strategist for General Motors. Nesbit first assumed the role as Buick’s lead designer back in June of 2015. He played a prominent role in the success of vehicles like the Avista concept.

Automotive News interviewed General Motors’ Vice President of Global Design Mike Simcoe at the 2016 LA Auto Show, where he told the publication Emsley was right for Buick because of her skills at leading a team and because she could make certain the brand’s future designs would please all of their loyal customers.

Before becoming the design boss at GMC in 2013, Emsley served in the lead role designing GM’s truck interiors and she’s also responsible for creating the cabin of the 2014 Corvette Stingray. That Corvette was notable for having a leather upholstered interior that was trimmed in both carbon fiber and aluminum. In addition, the ‘14 model treated drivers to standard magnesium seats that could be adjusted electronically.

Other notable achievements of Emsley’s career include being named to Automotive News’ list of 100 Leading Women in both 2000 and 2015.

This means that Emsley will be in place to lead Buick’s design team heading into the upcoming Detroit Auto Show. Buick has been the talk of the North American Auto Show each of the past two years thanks to the Avista and Avenir concepts.

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News Source: Automotive News (subscription required)