Cadillac Is Now the Official Vehicle of the PGA
Cadillac vehicles and golf are a logical match, so it’s fitting that the luxury brand recently entered into a new three-year partnership with the PGA of America.
“Cadillac is known for its impressive line of vehicles and groundbreaking technology, and we’re thrilled that they have partnered with the PGA of America and some of our most prestigious championships to present to PGA members and golf fans alike,” said Jeff Price, PGA of America’s chief commercial officer.
Cadillac will be the official vehicle of the PGA and three of its biggest events: the PGA Championship, the KitchenAid Senior PGA Championship, and the KPMG Women’s PGA Championship. Cadillac will also be a partner for the KPMG Women’s Leadership Summit, held in conjunction with the KPMG Women’s PGA Championship.
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“Cadillac is in a very exciting time, as we are introducing a new vehicle every six months for the next three years, so partnering with the PGA of America provides the perfect platform to showcase the brand and our expanding portfolio of luxury vehicles,” said Deborah Wahl, Cadillac’s chief marketing officer.
As part of this new agreement, Cadillac will have the rights to media buys when the events it sponsors are televised on ESPN and CBS. Cadillac will provide fleets for players at the events and have the opportunity to show off its vehicles for spectators.
Beyond its sponsorship of specific events, Cadillac will also offer a discount program for PGA members who purchase the brand’s vehicles.
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