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Chevrolet Announces 100-Day Centennial Celebration for Chevy Trucks

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018 Chevrolet Centennial Edition Silverado and 1972 Chevrolet C10

When you’ve done something exceptionally for a century, it calls for celebration. You could try and cobble that mirth into a day’s festivities, or even a week’s worth, but for an occasion so momentous, why not do it up right and proper?

That’s what Chevrolet is doing to celebrate 100 years of truck-making. The bowtie-wearing brand has scheduled a fitting 100-day Centennial Celebration, which began earlier this week with a number of announcements regarding the expansion of the Truck Legends program and the addition of special-edition versions of the 2018 Silverado and Colorado, and will conclude on December 16th at Texas Motor Speedway with a once-in-a-lifetime event.

The Texas Motor Speedway event will provide Chevy Truck fans with the opportunity to meet big names like Dale Earnhardt Jr. and take part in exclusive experiences aplenty. The event will be free to attend, but Chevrolet cautions that space will be limited to invitees only, meaning that Truck Legends program members will get first crack at information and invitations.

“This event is Chevrolet’s way of thanking owners for putting their trust in Chevy Trucks for 100 years,” Sandor Piszar, Chevrolet Trucks Advertising and Marketing director. “We look forward to celebrating the past, present and future of Chevy Trucks with our customers.”

In addition to the special event in December, other aspects of the 100-day Centennial Celebration include a customized 1967 C-10 show vehicle that will make its world premiere at the State Fair of Texas before finding its way to the SEMA Show in late October.

Gallery: 1967 Chevrolet C-10 Centennial SEMA Truck