Chevrolet Promotes New Manchester United Shirts in Social Campaign
Man U fans across the globe have the chance to take part in a unique and interactive digital experience to usher in the new Manchester United shirts, as part of the team’s seven-year agreement with Chevy as the shirt sponsor. By visiting www.ChevroletFC.com, fans can register to virtually wear (and share, of course, because social media is everything) the new Manchester United shirts as part of the “What Do You #PlayFor?” campaign, when the shirt design officially launches on Monday, July 7.
“Today is an historic day for our partnership with Chevrolet as they officially become only our fifth shirt sponsor in 136 years,” said Manchester United’s Group Managing Director, Richard Arnold. “It is apt then, that as we look to the future, Chevrolet is honouring the club’s past and involving our supporters in such an intimate way.”
Tim Mahoney, Chief Marketing Officer, Global Chevrolet, added, “Our presence on the new Manchester United home shirt is a highly anticipated moment for the club’s more than 659 million followers around the globe, and for the Chevrolet brand. From the beginning of our partnership with Manchester United more than two years ago, we pledged to bring fans closer the game. This celebration of the new shirt will honor that pledge by making them part of the unveiling.”
As part of the shirt’s launch, Chevrolet will be releasing a video (a teaser is already available at the shirt’s website and below) that features Man U players, legends, and fans, including nine Manchester United legends: Arthur Albiston, Clayton Blackmore, Sir Bobby Charlton, Denis Irwin, Denis Law, Lou Macari, Gary Pallister, Alex Stepney, and Norman Whiteside. It also includes Man U fans marching throughout Manchester and singing the “Glory, Glory Man Utd” anthem until they are joined by assistant manager, Ryan Giggs, and current players, David De Gea, Juan Mata, Wayne Rooney, and Robin van Persie.
The video, of course, cuts off right before the shirts are revealed, so that fans will have to return for the July 7 debut.
Check out the teaser below:
The new Manchester United shirts will be worn during the team’s first match against the L.A. Galaxy at the Rose Bowl in Pasadena, California, during the Chevrolet Cup.