Chevrolet Sees Increase in Spanish-Language OnStar Usage
Chevrolet owners with OnStar have had access to a dedicated Spanish language team for over 10 years, providing everything from directions to emergency services en Español. In the United States in 2016 alone, over 1,000 Spanish-speaking Chevrolet drivers pushed the blue OnStar button every single day, representing a 30% increase from 2013. The bowtie brand says it has already received close to 100,000 blue button presses in the first quarter of this year, and expects those numbers to continue to climb throughout the rest of 2017.
“We understand that not all Chevrolet owners speak English fluently or at all, but we didn’t want that to be an obstacle in providing them with the same service we offer all OnStar customers,” said Terry Inch, executive director of GM’s Global Connected Customer Experience. “As a result, OnStar has a dedicated team of advisors who can help Spanish-speaking customers keep safe, connected and ready for the road ahead.”
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More than 25,000 Chevy owners have chosen to have their OnStar requests routed to a Spanish-speaking advisor when they push the blue button. New owners can receive this service by either asking a dealer to enroll them at the time of purchase, or by pressing the blue OnStar button, which triggers a welcome call during which the owner can request Spanish service.
“Across the board, our data tells us that Spanish-speaking customers are well-informed when it comes to in-vehicle technology,” Inch said. “In addition to using OnStar core services, we’ve seen that Spanish-speaking customers are likely to use the myChevrolet mobile app to remote start their vehicles, lock their cars and even check their vehicle’s diagnostics.”
All Chevrolet vehicles come with the OnStar Basic Plan for five years at no charge. Additionally, any Chevrolet owner with a 2011 or newer equipped vehicle can also hit the blue button and request “Three Years on Us,” to receive three free years of the Basic Plan, which includes access to select features in the myChevrolet mobile app, Dealer Maintenance Notification, and Advanced Diagnostics.