Chevrolet Vehicle Sales Move Online in Brazil
Photo: Tumisu via Pixabay
More automakers are focusing on online vehicle sales during the COVID-19 pandemic, both in the U.S. and abroad. Chevrolet is about to debut the first online vehicle store in Brazil. This new platform will help boost sales and provide consumers with a more convenient way to purchase a new vehicle.
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Details about the new online store
Chevrolet collaborated with MercadoLibre, one of the major e-commerce platforms in Latin America, to create the new sales platform. Per GM Authority’s Deivis Centeno, the brand will officially launch the Chevrolet Store Brazil later this month.
It will also release a Chevy Tracker showroom, which will highlight this all-new model. Brazilians will be able to browse videos and images while learning more about the 2021 Tracker and the available versions they can select.
The online store will complement the Chevrolet Virtual Operation service that GM Brazil recently rolled out. As its name suggests, this service gives consumers access to a network of Brazil’s GM dealers and a home delivery option which eliminates the need to travel to the dealership to retrieve their new vehicle.
Envisioning a more progressive purchasing process for Brazilians
Photo: Max Pixel
Marketing Executive Director of GM South America, Hermann Mahnke, expressed the automaker’s vision for establishing the online store. He views it as a natural extension of the brand’s current emphasis on moving vehicle sales online. “As people are confined at home and cannot go to dealerships, we need to be more integrated. [The platform…] strengthens and diversifies our digital sales channels.”
We’ll have to wait a bit longer to experience Brazil’s new online Chevrolet store. GM Brazil’s sustainable production methods, which set a positive example for the brand’s other manufacturing facilities, gives us hope that the division is ready to lead the way again.
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Whitney Russell resides in Dayton, though her spirit can be found beach-bumming in Puerto Rico (the land of her half-Puerto Rican heritage). When not crafting car-related content, she can be found chasing after the most amazing toddler in the world, watching her “beaver” of a husband build amazing woodworking projects, hanging out with two crazy dogs, and visiting family and friends. She also enjoys traveling, crafting, and binge-watching period dramas when time allows. See more articles by Whitney.