Chevy Silverado, Corvette, Suburban Win 2014 IHS Automotive Loyalty Awards
The winners of the 2014 IHS Automotive Loyalty Awards were announced last night, with Chevrolet taking home three of the segment model loyalty awards. The American automaker’s Chevy Silverado had the most loyal customers in the Non-Luxury Full-Size Half-Ton Pickup segment, the Chevy Suburban had the most loyal customers in the Non-Luxury Full-Size SUV category, while the Corvette proved to be the Luxury Sport Car with the most devoted following.
IHS Automotive looked at 16.5 million new-vehicle registrations from the 2014 model year (October 1, 2013, to September 30, 2014) to determine which brands and vehicles had the best customer retention. While Ford’s customers were the most loyal in terms of make and manufacturer, none of Ford’s specific models finished first in any of the segments.
By contrast, Chevrolet’s three award-winning models were the second most by any automaker, behind only Mercedes-Benz’s four.
“We are pleased to recognize those OEMs that have put a concerted effort in maximizing customer loyalty,” said Michael Gingell, vice president of global market analysis solutions and corporate development for IHS Automotive. “Going forward, successful OEMs will excel at keeping their customer base through a greater understanding of their customers’ experiences – as well as the impact these experiences has on the consumers’ next vehicle purchase decision.”