Photo: FCA
The Dodge brand is recognizing the hardworking individuals on the frontlines of the coronavirus pandemic with the new social campaign, #TheMuscleBehindUs. Dodge is allowing the Brotherhood of Muscle to use the hashtag and take the opportunity to recognize essential workers during this crisis.
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An overview of the campaign
Through #TheMuscleBehindUs social campaign, members of the Brotherhood of Muscle can submit photos and stories about the heroes on the frontlines during the pandemic. Dodge will then post the most powerful stories about essential workers on its social media channels.
“Dodge wants to honor those on the frontlines of this crisis who are working fearlessly every day to protect our communities and the people who live in them,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America.
As a part of the campaign, Dodge released two new 30-second videos, titled “Horsepower” and “Strength.” These videos honor the doctors, nurses, paramedics, firefighters, police, grocery workers, freight drivers, and utility workers who are risking their lives on the frontlines. You can check out the videos below.
Dodge is also releasing social content to help keep you entertained while you’re stuck at home. With “Hide the Hellcat,” Dodge will make posts with the Hellcat logo hidden for you to find. The brand will create brackets, where you can select your favorite thrilling stunts. In May, Dodge will also launch “How Much Horsepower” quizzes, which give you the opportunity to win prizes by guessing how much horsepower is shown in different videos.
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Between April and August, you can expect to see more content on Dodge social media channels, including an inside look at the garages of Dodge engineers and designers. Be sure to check out the Dodge YouTube, Twitter, Facebook, and Instagram channels to view the brand’s engaging content.
Amanda Drago lives in West Chester, Ohio with her wonderful family, which includes her adorable dog, Coco. Amanda recently graduated from Miami University with degrees in both marketing and creative writing. However, if she was ever forced to change career paths, she imagines that she would train dogs for movies. In her spare time, she enjoys reading, writing, and watching Netflix. She also has a special place in her heart for theatre and purchases tickets to as many shows as she can. See more articles by Amanda.