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[VIDEO] Does This Building Blocks Family Fall Apart over the 2015 Mazda CX-5?

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New commercial for the CX-5 involves people made of Mega Bloks enduring a twisted test drive

Mazda Mega Bloks commercial 3 Does This Building Blocks Family Fall Apart over the 2015 Mazda CX-5

In case you’re wondering why the Mega Bloks passenger is being loaded into the left seat, it’s because the stunt took place in the United Kingdom
Photo: Mazda UK

Automobiles endure incredibly stringent tests before they’re released onto the market–especially those intense, high-speed courses which evaluate performance. While most of these tests are performed by human drivers monitored by computers, Mazda came up with a new way to check the 2015 CX-5’s stability: staging a high-intensity obstacle course on an airport field.

Doesn’t sound unique?

What made this road test so unusual was that the CX-5 had three fragile passengers riding along: a life-size family built of plastic Mega Bloks. [ See the video below ]

Related: Mazda’s new SUV, the CX-3

Watch Family Made of Mega Bloks Endure a Mazda CX-5 Test Drive

Mazda Mega Bloks commercial 2 Does This Building Blocks Family Fall Apart over the 2015 Mazda CX-5

Meet the stiff but playful participants in Mazda’s driving stunt
Photo: Mazda UK

Three life-size people constructed of Mega Bloks (a competitor of Lego, which also appeared in the 2003 commercial for the Honda Element) are preparing to take a wild ride in the 2015 Mazda CX-5. A mother, son, and daughter all are carried into the SUV and secured with seat belts.

The test drive was performed by skilled stunt driver Paul Swift (a fitting name for his profession). In the behind-the-scenes footage, Swift explains his assignment to be a home-wrecker: “I’ve got the interesting challenge of trying to break up a Mega Bloks family, running around in the passenger seats of the CX-5, so [I’m] putting it through its paces and giving it everything I possibly can to smash these guys to pieces.”

Mazda Mega Bloks commercial Does This Building Blocks Family Fall Apart over the 2015 Mazda CX-5

The Mazda CX-5 is pushed to its limits on this obstacle course
Photo: Mazda UK

Footage of the performance was captured using stationary cameras and remote-controlled drones. The maneuvers used include sudden stops, tight spins, swerving around cones, and launching into reverse.

In the end, little damage was done to the building blocks family–apart from a couple pieces of hair falling off (honestly, our hair would be falling out too if we were riding along). In frustration, the driver pulls up to the finish line, throws the CX-5 in park, and storms off.

See the stability of the compact CX-5 and its SKYACTIV-Chassis in the commercial below. It’ll make your head spin!

Related: Keeping the road safe for cyclists