Donny Osmond Wants to Make the Chevy Silverado “a Little More Rock ‘n’ Roll”
New Chevy ad campaign appeals to truck buyers and celebrities alike
As part of General Motors’ “Real People, Not Actors” campaign, the automaker is launching the all-new 2019 Chevrolet Silverado 1500 with a new 60-second ad spot that puts a unique spin on Donny and Marie Osmond’s signature hit, “A Little Bit Country, a Little Bit Rock ‘n’ Roll.” Instead of just playing the catchy 1970s tune, the commercial stars real Silverado drivers – not actors – speaking the lyrics to the classic song.
Donny Osmond took notice of Chevrolet’s latest ad campaign, and he’s ready for a test drive.
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Donny Osmond is interested in the new Silverado
After seeing his song used in the Silverado commercial, Osmond tweeted, “I’ve never owned a Chevy #Silverado, but it sounds like it’s time to test one out. What do you say, @Chevrolet? Can you make it happen?”
— Donny Osmond (@donnyosmond) January 8, 2019
Osmond’s interest in the ad didn’t stop there. The original ad showcased average ranchers, business people, families, construction workers, soldiers, and rodeo clowns. Despite celebrities being excluded from the crowd, Donny wanted in. On his Facebook page, he posted a remixed version of the commercial, integrating video clips of himself and his sister singing the original song.
Donny Osmond and Chevrolet would certainly make for a unique partnership. While it’s too soon to tell, maybe Donny Osmond will eventually join the ranks of celebrities who received Chevys as presents.
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Kimiko Kidd is a native Daytonian. She graduated from Wright State University with degrees in environmental science and sociology. She loves her trusty old Honda Civic, but dreams of owning a 1974 Ford Falcon XB with a custom paint job and a vintage Kawasaki Z1000. In her free time, Kimiko can be found watercolor-painting, baking muffins, collecting rocks, playing old-school Nintendo games, writing her novel, sewing stuffed animals, and cosplaying as her favorite Mad Max characters. See more articles by Kimiko.