Electric Hummer Under Serious Consideration at GM
Until recently, the return of the enormous Hummer — this time as an electric vehicle — was just a rumor. Now, though, it looks as if the brand could indeed make a comeback.
Reuters reported earlier this month that General Motors is weighing a plan to build high-end electric vehicles at its Detroit-Hamtramck plant. Enabled by a $3 billion investment, this plant could end up manufacturing plug-in trucks, SUVs, and even a revived Hummer-branded model.
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This EV manufacturing plan, known as the BT1 program, is likely to start out with a GMC-branded pickup truck and a Cadillac SUV for the 2023 model year. A Hummer SUV could follow, but a final decision hasn’t been made yet. Each of the vehicles produced in the BT1 program will use a flexible new EV platform with an integrated battery and electric motor and a skateboard-style chassis.
Considering the brand’s history, bringing back Hummer as an EV would be an unusual twist. Starting in the late 1990s, Hummer built its reputation on huge, in-your-face vehicles that unapologetically guzzled gas, polluted the air, and hogged the road. Celebrity fans like Tupac Shakur, Dennis Rodman and Arnold Schwarzenegger helped turn the brand into a love-it-or-hate-it media icon.
Hummer’s popularity fell into decline in the late 2000s as gas prices soared and the economy stumbled, and GM finally ended production in 2010.
If an electric Hummer does get the green light, the brand would be poised to enjoy the best of both worlds: instantly recognizable size and style with dramatically improved efficiency and eco-friendliness.
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News Source: Reuters