Enclave and Encore SUVs Succeed as Buick’s Overall October Sales Decline 4.5%
Thanks to the growing popularity of its SUV lineup, Buick's retail sales only fell by a mere 0.6%
Throughout most of 2017, the Encore and Envision have been the big stars of the Buick lineup in terms of sales growth. In October, the Enclave got its time to shine. Thanks to support from its SUVs, Buick’s retail sales in October were only down by 0.6%.
As for its overall sales, Buick experienced a 4.5% decline last month. Of course, some of this is intentional, as Buick is aiming to reduce its number of fleet sales.
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Once again, the Buick Encore was the darling of the luxury brand’s lineup, easily serving as its top-selling vehicle. Encore sales were up by 25.2% in October. Year-to-date, Buick has sold 73,735 Encore vehicles. Compared to the first 10 months of 2016, Encore sales alone are up by 15.8%.
While the Buick Enclave has been losing some ground in previous months, it began gaining sales back in October. In fact, Buick managed to sell 5,243 Enclave models last month, a 30.5% sales increase compared to the previous year’s October sales month.
Whereas the Enclave was doing much better last month, the Buick Envision actually fared worse. Envision sales in October were down by 2.3%. Worry not for the Envision, however. The model’s year-to-date sales are still up by a massive 286.4%.
Unsurprisingly, Buick’s sedans exited October a little worse for the wear. Prior to the upcoming debut of the next generation of Regal vehicles, the model’s sales were down by 40.5%. The LaCrosse lost even more sales last moth. Sales for Buick’s large sedan model were down by 43.7%.
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Buick’s year-to-date sales are down 5.7% at the end of October, with a total of 178,972 vehicles sold. You can see how each Buick vehicle performed last month in the sales chart below.