Escalade and XT5 Demand Help Cadillac Notch 25.6% Global Sales Increase for March
Overall, Cadillac sold 34,404 vehicles around the world in March. For the first quarter of 2018, Cadillac sold 96,331 vehicles for a year-over-year increase of 22.5%.
Cadillac’s sales growth was driven by demand for the Escalade, which notched a 15% increase for the month, and the XT5 luxury crossover, with 13,147 units delivered for the month. Cadillac’s sedan lineup, including the XTS, CT6, and ATS, also made significant sales gains in March.
“March was an exceptional sales month for Cadillac, bringing the first quarter of 2018 to a strong close,” said Cadillac President Johan de Nysschen. “Despite new competition, demand for Cadillac products — especially our SUV portfolio — continues to grow. Having just unveiled the first-ever Cadillac XT4 and CT6 V-Sport at the New York International Auto Show, the prospects of continue growth are excellent.”
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Global sales were driven by a 45.6% increase in China, along with increases in the rest of Asia, Europe, and Israel. In the U.S., Cadillac had its best March since 2014 with a 12.7% gain. For the quarter, U.S. sales were up 8.1%.
In the U.S., Cadillac’s average transaction price for the year stayed at about $54,000, which comes out to second-highest among major luxury car brands.
With the recent introduction of the affordably priced (for Cadillac) XT4, the luxury brand is hoping to improve sales growth even more by appealing to younger buyers and tapping into the red-hot crossover SUV market.
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