Ford Bringing 50 New Vehicles to China by 2025, Including 8 New SUVs, 15 Electrified Vehicles, and Five New Locally-Built Vehicles
Ford Motor Company on Tuesday provided further insight into its growth strategy in China over the next eight years, specifically its product plans to focus on SUVs and electric vehicles and its plans to streamline structural aspects of the company.
“China is not only the largest car market in the world, it’s also at the heart of electric vehicle and SUV growth and the mobility movement,” said Ford Executive Chairman Bill Ford. “The progress we have achieved in China is just the start. We now have a chance to expand our presence in China and deliver even more for customers, our partners, and society.”
“Ford’s aspiration is to become the world’s most trusted mobility company, designing smart vehicles for a smart world,” added Ford CEO Jim Hackett. “We are very excited to see this vision come to life in China.”
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From a product perspective, Ford intends to launch in excess of 50 new Ford and Lincoln vehicles by 2025, including at least eight all-new utility vehicles and 15 new electrified vehicles. The latter does not include products that will be put forth by the new Ford Zotye Automobile joint venture, which was finalized in November and is pending regulatory approval.
“From luxury Lincolns, to Ford cars and SUVs, to an all-new electric vehicle brand, we will meet the growing desire and need in China for great new energy vehicles,” said Jason Luo, chairman and CEO, Ford China. “Each of them will be safe, efficient, fun to drive and backed by an ecosystem that makes charging, sharing, and servicing easy.”
Ford has the stated goal of having 70% of all vehicles sold in China offered with electrified powertrain options by 2025.
The automaker will also begin producing five new Ford and Lincoln vehicles in China by 2019, including a new Lincoln SUV and a fully-electric small SUV. This, Ford says, provides the benefit of getting new products to market more quickly and leveraging China’s supply base, which helps establish a tighter connection with customers.
“Some of our most advanced manufacturing and innovation facilities are here in China,” said Peter Fleet, group vice president and president, Ford Asia Pacific. “Producing more vehicles for China locally allows us to improve the benefits for our customers, our partners, and our bottom line.”
Additionally, the automaker intends for 100% of all Ford and Lincoln products sold in China by the end of 2019 to be offered with embedded modems of plug-in devices for connectivity purposes.
Ford also announced plans to form a singular distribution services division for marketing, sales, and service that will cover both its joint ventures with Changan and Jiangling. Lincoln will retain its separate dealer network as the brand continues to see phenomenal growth.
“Now is the time to deepen the partnerships we have with Changan and Jiangling Group and present one Ford brand in China,” Fleet said. “The new distribution services division will enable us to offer an enhanced experience for our customers and more closely connect with our dealers and the community.
“All of the actions outlined today reflect an unprecedented commitment to focus on the needs of consumers in China through a more fit and streamlined Ford,” he added. “They are proof of our dedication to grow our business in China.”
Finally, Ford announced that it plans to grow its revenue from 2017 a full 50% by 2025.