Ford Bronco Hybrid Joins an Electric Lineup
Not shocking news whatsoever
The Ford Bronco is not hitting the market until next year. However, Ford CEO Jim Hackett announced yesterday that there would be a Ford Bronco Hybrid. This model would follow in the tracks of other Ford vehicles.
The news aligns with Ford directing its attention toward SUVs and trucks, investing $11 billion in creating their electric versions through 2023.
According to research by Ford, 20 percent of young consumers buy an electric car. As a result, Ford is revamping its company to stay relevant with the newer generations.
“We’ve got a big commitment to electric vehicles,” Executive Chairman Bill Ford told shareholders.
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Ford already has a hybrid edition of its 2020 Ford Explorer hitting showroom floors next month. The 2020 Ford Escape Hybrid lines up for a release in the fall with a plug-in hybrid slated for spring next year.
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A smaller Bonco will likely get the hybrid option, as Ford recently reserved a trademark under Bronco Scout or Scout.
2020 will be the year that the Mustang goes all-electric.
In 2021, Ford will redesign its EcoSport, which guarantees of a hybrid option. The Expedition will receive it that year as well.
Ford will provide the Edge with the same option, but it will not be until its next generation of vehicles arrives in 2022.
With the addition of electric cars in a time where EVs are growing more popular, Ford will likely add to its upward trend in sales, like in Q1 of this year.