Ford Europe Hits Record Full-Year SUV Sales with Time to Spare
Ford of Europe’s full-year SUV sales reached 259,200 vehicles across its traditional 20 European markets in November, breaking the previous full-year sales record for SUVs with a month left in the year. To this feat, Ford owes a great deal of credit to its three-headed crossover Cerberus: the EcoSport, Kuga, and Edge.
“SUV sales are rising faster than any other type of vehicle in Europe, and our comprehensive range of EcoSport, Kuga, and Edge SUVs is attracting car-buyers like never before with bold and sporty styling and advanced technologies such as Intelligent All-Wheel Drive that help deliver confidence-inspiring driving experiences,” said Roelant de Waard, vice president, Marketing, Sales, and Service, Ford of Europe.
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Carrying the lion’s share for Ford is the Kuga, which has accounted for 145,300 sales in the Euro 20 through 11 months. No less impressive is the new Ford EcoSport, which chips in 104,600 sales through November and is up 105 percent to date. The Ford Edge has not been so prolific as its peers, but the introduction of the Edge — including its high-powered Edge ST variant — should help position Ford to smash its own record yet again in 2019.
Further bolstering Ford’s standing as Europe’s foremost maker of SUVs is its new Active crossover lineup, which turns conventional favorites like the Focus, Fiesta, and KA+ into stylish and exciting crossovers ideal for families and young professionals. Ford is expected to add several new SUV products to its global portfolio within the next several years, including the Bronco and a new “Baby Bronco.”
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