Ford, Gleaners Team Up for GoRide Food Delivery Program
Ford has teamed up with Detroit’s Gleaners Community Food Bank to launch a new food delivery service pilot program. The Ford GoRide food delivery program works to provide Detroit’s hungry the means to hail a ride to one of the Ford Resource and Engagement Centers in the city to get food whenever they are in need.
“Our mission has always been to create a better world by working with and contributing to the communities where we live and work,” said Roshni Shokar, marketing manager for GoRide. “This pilot program enables us to test our mobility solutions to fix a practical real-world problem that effects many people living in Detroit.”
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Together, Ford and Gleaners are exploring how to use mobility to ensure that nobody in Detroit goes hungry. The pilot will run through the end of next month, but plans are already in the works to extend it beyond that given its incredible success thus far. Since the inception of the pilot, more than 11,000 pounds of food has been given out to participants in need.
The Ford GoRide service provides wheelchair-accessible, reliable transportation to Detroit residents. In September, the program expanded as part of a partnership with the Detroit Medical Center to offer transportation to eight Michigan medical facilities for patients with non-emergency medical needs.
The intention of the Ford GoRide food delivery service is twofold: It not only allows those outside of walking distance to have access to food at one of the FRECs on a food distribution day, but it allows those who do typically walk to and from to take home more of what they need.
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