Ford Pledges $100K to American Red Cross’ Haiti Efforts
Ford is doing its part to provide aid for the victims of Hurricane Matthew, announcing on Tuesday that its Ford Fund philanthropic arm is pledging $100,000 to the American Red Cross to aid their efforts in the Bahamas, the Dominican Republic, Haiti, and Jamaica.
To incentivize employee and dealership involvement, Ford has also pledged to match additional donations made by its dealers and employees up to $50,000.
According to Ford’s subpage at RedCross.org, the funds raised by the automaker and its employees and dealers will go toward providing shelter, food, emotional support, and other forms of assistance. It also states that Ford will match anonymous donations, and that all donations are tax deductible.
As of press time, Ford has matched more than $500 in individual donations.
Ford also provides the option to donate to your preferred disaster relief charity at http://disasterdonation.ford.com, pledging to match contributions with donations in the same amount to the American Red Cross.
According to the American Red Cross, Hurricane Matthew displaced more than 61,000 people in Haiti alone, damaging more than 80% of homes in the country’s southwestern region. The ARC has more than 200 people on staff in Haiti at present—about 80% of whom are Haitian—who are not only coordinating with local authorities and other aid organizations including the Haitian Red Cross, but are active in handing out everything from hygiene and cooking supplies and cholera-prevention kits.
To donate to the American Red Cross and have your donation matched by Ford, visit http://redcross.org/ford-emp.