Ford Paying Driver’s License Fees for Women in Saudi Arabia
Ford has been making strides to support women in Saudi Arabia as they gain the fundamental right to drive, ranging from offering special driving courses to giving an esteemed women’s rights activist the Mustang of her dreams. Now, Al Jazirah Vehicles Agencies Co., Ford’s Saudi Arabian vehicle distributor, is offering to pick up the tab for women who are getting their driver’s licenses for the first time provided that they purchase a new Ford or Lincoln.
“Ford is committed to delivering the best products, services, and we are in turn committed to helping out female customers in getting the best overall ownership experience in the Kingdom,” said Mohammed Al Kraidees, CEO, Al Jazirah Vehicles Agencies Co. “AJVA will pay the cost of obtaining a driver’s license, and we hope that this will further facilitate this process and help more women to get behind the wheel of their dream Ford car as soon as possible.”
Getting licensed to drive in Saudi Arabia is not a pithy expense by any measure. Ford’s offer will cover up to about $672 (2,520 Saudi Riyal) in license fees, helping to significantly ease this financial burden for women getting behind the wheel for the first time. Customers need only produce a receipt for driver’s license fees to AJVA by Sept. 30 to receive reimbursement.
AJVA is also taking steps to make women feel welcome at showrooms, up to and including the appointment of female sales consultants with several years of experience with Ford products.
“Our goal is to create a relaxing environment that enables a new wave of customers to enjoy the entire experience of buying and owning their dream Ford,” said Al Kraidees. “There is a lot to consider when buying a new car, and the cost of obtaining a license shouldn’t be one of them. We really want the experience to be as stress-free as possible for our female customers, and we hope that by covering the cost of the license our customers will remember Ford every time they get behind the wheel.”