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Ford F-Series Hits Seven Straight Months of 70K+ Sales in September

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Ford Sales September 2018

Sales of the Ford F-Series topped the 70,000-truck mark for the seventh consecutive month in October, and sales of the all-new Ford Expedition and Navigator remained strong, but neither fact was enough to save the Ford Motor Company from a September sales downturn.

“F-Series posted its seventh straight month of sales above the 70,000-truck mark in September. As part of that run, F-Series has exceeded sales of 80,000 trucks three times this year,” said Ford Vice President of U.S. Marketing, Sales, and Service Mark LaNeve. “Ford SUVs are running at a record pace this year. The Expedition turned in a strong 27 percent gain. Lincoln’s Navigator posted a 77 percent gain, with 88 percent of Navigators sold as high-trim series Black Label and Reserve models.”

Ford Motor Company’s total sales declined 11.2 percent in September at a total of 197,404 vehicles delivered. Retail sales were down 12.6 percent at 148,233 vehicles delivered, and fleet sales were down 6.7 percent at 49,171 vehicles delivered. Ford brand sales were down 11.3 percent at 189,236 vehicles delivered, and Lincoln sales fell 7.2 percent at 8,168 vehicles delivered.

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Though F-Series sales were down 8.8 percent in September, its total of 75,092 trucks delivered pushed its year-to-date total to 679,018 — up 3.1 percent. Ford notes that no F-Series competitor has posted a month of sales with greater than 60,000 trucks delivered. Average transaction prices are up $1,000 at $46,600 per truck, and Super Duty transaction prices have reached a record at $59,100 per truck.

Ford-brand SUV sales eclipsed the 600,000-vehicle threshold in September thanks to a 27.4 percent increase from the new Expedition and a 25.7 percent increase from the Flex. EcoSport sales remained strong with a total of 4,577 delivered in September.

Through September, Ford Motor Company’s sales are down 2.4 percent at 1,887,625 vehicles delivered. Ford brand sales are down 2.1 percent at 1,812,345 vehicles delivered, and Lincoln sales are down 9 percent at 75,280 vehicles.

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