FordPass Connect is Now Free
Ford is the first full-line automaker to offer remote mobile capabilities free for customers with the announcement that FordPass Connect will be complimentary moving forward. Doing away altogether with trial subscriptions of one, two, and five years, Ford makes its remote vehicle and connected service free for all customers with select vehicles.
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FordPass Connect allows drivers to remotely start, stop, lock, and unlock vehicles as well as schedule service appointments and speak with Ford Guides. In addition to FordPass Connect, the FordPass Rewards loyalty will also be complimentary, allowing drivers to rack up points toward service and maintenance visits. Over 1.5 million people use the FordPass app, available via Google Play or the App Store.
Ford’s move to make FordPass Connect free helps it stand apart from similar programs. OnStar, the General Motors equivalent, costs upwards of $14.99 after the end of the initial trial subscription.
“When customer experience is consistently done correctly it increases loyalty,” said Kari Novatney, FordPass. “We think it’s important for our customers to have the ability to conveniently and safely access their vehicle from the FordPass app anyplace and anytime.”
Ford has put an increasing amount of stock in connectivity and technology to ensure the success of its vehicles. Most new Ford vehicles are standard with Ford Co-Pilot360, which is one of the most advanced driver-assist safety suites available, and SYNC 3 is continually upgraded to include functions like Waze navigation and Amazon Alexa.
“This approach truly sets us apart in the industry,” said Jason Sprawka, director, customer experience manager. “We know that keeping our customers connected and engaged is key to building a deeper relationship with them.”
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