FordPass Officially Launched in China at Go Further Shanghai Event
Ford held a special Go Further event in Shanghai this past Saturday where, in addition to unveiling new models like the Ranger and Mustang, it was announced that FordPass has officially been launched in China.
The FordPass app was made available for immediate download during the event, providing customers in China with a more unique and personalized ownership experience. Since launching in the United States, Canada, and certain European markets, Ford has seen the app’s active user base expand to 600,000 members.
“FordPass enables a smarter, simpler ownership experience—like having a personal assistant for your mobility needs,” said Elena Ford, Ford vice president, Global Dealer and Consumer Experience. “We’re excited to bring FordPass to China where customers are mobile savvy and always on the go.”
FordPass will offer Chinese customers with a litany of benefits and features, particular if they own a vehicle offered with a FordPass Connect embedded modem. In this case, FordPass users will be able to remotely lock and unlock their vehicles’ doors, utilize a remote start/stop function, and check vehicle fuel levels. The app itself can then determine the nearest gas station, find the cheapest and most convenient parking location, provide a comprehensive service history and maintenance schedule, and grants click-to-call or click-to-chat access to FordGuides personal assistance services.
Additionally, FordPass will eventually be able to request eDaijia vehicle pickup and delivery, allowing Ford owners a more personalized and convenient dealership experience when the time comes for scheduled maintenance and services. Both eDaijia and service charges can be paid through FordPay, which can be linked to an existing credit or debit card so that FordPass users can pay using their smartphones.
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