Ford’s European Sales Continue to Climb in February
Ford’s sales in Europe continue to surpass the standard set by the rest of the industry after a considerable leap in sales and market share in February.
Ford delivered a total of 91,700 vehicles across its 20 traditional European markets (Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden, and Switzerland) in February. An 18% year-over-year sales increase gave the automaker its best February performance since 2010 and allowed it to increase its market share by 0.3 percentage points to 7.5%.
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“Ford of Europe is off to a very fast start to 2016 and we are growing even faster than the industry,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “We are growing and gaining market share with our fresh cars, SUVs and commercial vehicles, and—unlike much of the industry—we are pulling back from rental car sales and dealer self-registrations that can erode brand value and residuals.”
Expanding sales to Europe’s 50 major markets (including Turkey, Russia, as well as Albania, Andorra, Armenia, Azerbaijan, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Gibraltar, Kazakhstan, Kyrgysztan, Kosovo, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan), Ford’s sales totaled 104,500 vehicles. That total is good for 17% year-over-year growth, comparing favorably to the industry average of 10%. Ford’s Euro 50 market share climbed 0.4 percentage points to 7.3%.
Commercial vehicle sales were up 17%, reaching Ford’s best mark for CVs in February since 1993. SUV sales increased more than 33%, thanks to big sales gains for EcoSport and Kuga.
Through the first two months of the year, Ford’s sales in the Euro 20 total 188,700 vehicles, up 22,400 units from the year prior.
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