Fordzilla Esports Teams Announced at Gamescom
Ford is getting in on all that good esports energy, what with the flossing and the stanky legging and the dabbing and whatever it is that kids do when they play the Fortnite. The automaker announced this month at Gamescom that it’s underway with recruiting for Fordzilla, its very own esports team, in five key European markets.
Ford plans to build five Fordzilla national teams for France, Germany, Italy, Spain, and the United Kingdom. From these teams, Ford will put together a European all-star team. Gamers in Europe, rise up, because we live in a society, and also MTN Dew.
Going Green (Like MTN Dew): Ford Fusion Hybrid offers a blend of style, sophistication, and eco-friendliness
“We at Ford have a racing pedigree that others can only envy. Now is the time to take that know-how and apply it to the world of esports — capturing the imagination of a new generation of virtual racing drivers, inspiring them to take a ride in one of our Ford Performance vehicles,” said Roelant de Waard, vice president, Marketing, Sales, and Service, Ford of Europe.
Last year, Ford became the first automaker to debut a vehicle at Gamescom, revealing that the Ford Ranger Raptor would be coming to Europe. Appropriately, one of the games in which Fordzilla will compete is Forza Motorsport 7, which counts several classic and new Ford vehicles among its expansive roster. Ford estimates that over 1 million of the game’s players choose Ford vehicles every month.
“With millions of fans playing Forza games, we’ve seen significant growth in the numbers who want to compete, or simply spectate, in esports and it’s great to see a long-standing partner like Ford Motor Company bringing even more opportunities to participate,” said Justin Osmer, Sr. Manager of Partnership Development at Turn 10 Studios.
The Latest from Ford: 2019 Ford Mustang delivers excitement typical of the world’s best-selling sports coupe
The News Wheel is a digital auto magazine providing readers with a fresh perspective on the latest car news. We’re located in the heart of America (Dayton, Ohio) and our goal is to deliver an entertaining and informative perspective on what’s trending in the automotive world. See more articles from The News Wheel.