General Motors Sees Record Retail Sales of Crossovers, Pickups in February
General Motors enjoyed a 4.2% year-over-year sales increase in February, delivering a total of 237,388 vehicles over the course of the month. Record deliveries of crossovers, large SUVs, and pickup trucks spurred 4.9% retail sales growth, with retail sales for the month totaling 188,715 units, thanks to year-over-year increases from the Chevrolet, Buick, and GMC brands.
GM saw a market share increase of 0.9 percentage points overall with a total market share of 17.5%. At retail, GM gained 0.7 points for a 17.7% share. Average transaction prices were up $570 per vehicle, setting a new February record at $34,900 per vehicle.
“Our retail-focused go-to-market strategy is delivering robust results,” said Kurt McNeil, US vice-president of Sales Operations. “All of our brands grew their average transaction prices by healthy amounts, and we delivered solid growth in the industry’s fastest-growing and most profitable segments.”
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Total Chevy sales increased 3.4% with 164,095 vehicles delivered, while retail sales increased 2.8% with 125,207 vehicles delivered. Total Silverado sales were up 17.1% at 50,504 units; Bolt EV sales neared 1,000 units for the month; and the Equinox, Trax, and Volt all set February sales records.
Buick sales were up 8.1% at retail with 15,480 units delivered; the brand was led as ever by the Encore, which set a retail deliveries record and saw sales totaling 6,528 units overall.
Total GMC sales were up 17.2% with 46,339 units sold, and retail sales increased 15.6% with 38,417 units sold. Total sales of the Acadia increased 25.9% with 8,781 units delivered.
Cadillac sales fell 8.6% overall; sales of the new XT5 crossover totaled 4,291 units, eclipsing sales of the SRX year-over-year.