GM Announces Marketplace for Folks Who Want to Order Chicken Wings from Their Car (and Also Do Other Things)
General Motors on Tuesday announced the launch of Marketplace, the auto industry’s first-ever on-demand commerce platform. What this means, in practical terms, is that drivers of select Chevrolet, Buick, GMC, and Cadillac vehicles will be able to use Marketplace to order coffee or food, make reservations for dinner and at hotels, locate the nearest gas stations, and save money on services.
“The average American spends 46 minutes per day on the road driving,” said Santiago Chamorro, vice president for Global Connected Customer Experience, GM, citing a 2016 report from AAA. “Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back. Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million US drivers.”
See It in Action: General Motors Marketplace
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Marketplace is being offered on millions of 2017-18 model-year GM vehicles with compatible infotainment systems and embedded OnStar 4G LTE capabilities. Marketplace will not require an additional 4G LTE data plan.
The brands available through Marketplace from the jump are Dunkin’ Donuts, Wingstop, TGI Fridays, Shell, ExxonMobil, Priceline.com, Parkopedia, Applebee’s, IHOP, and Delivery.com. Starbucks will become available through Marketplace in early 2018, and more retailers are likely to follow. Marketplace can also be used to purchase 4G LTE Data packages, extend OnStar subscriptions, and receive discounts and offers on GM services and accessories.
“For most retailers and consumer brands the daily commute is the only time not accessible in a consumers’ day,” said Chamorro. “Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers.”
So, if you drive a 2018 Buick Enclave Avenir, for example, and suddenly think to yourself, “You know, all of this fancy luxury is great and all, but I just kind of want some messy chicken wings,” then you can jump on Marketplace, order some wings from Wingstop, pay ahead, drive over to pick them up, and eat them alone in the comfort of your own vehicle. No one will judge you if that’s how you wanna live.
Speaking of the Enclave Avenir: Here’s what you need to know about Buick’s ultra-luxe SUV