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GM Announces Switch from Monthly to Quarterly Vehicle Sales Reports

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General Motors announced today that it will no longer release its U.S. sales numbers on a monthly basis. Instead, the automaker will report its sales quarterly.

GM claims that monthly sales numbers in the auto industry can vary widely and lead to a less accurate depiction of the market. Weather, new product launches, incentives, and the number of selling days are all factors that can trigger month-to-month volatility.

“Thirty days is not enough time to separate real sales trends from short term fluctuations in a very dynamic, highly competitive market,” said Kurt McNeil, GM’s U.S. vice president of Sales Operations.

Once GM reports its March sales numbers today, the new quarterly system will go into effect immediately. For 2018, second-quarter sales will be released July 3, third-quarter sales will come out October 2, and fourth-quarter sales will be reported January 3, 2019.

In addition to changing how it reports U.S. sales numbers, GM will also stop reporting monthly sales numbers for China and Brazil. It will continue to send numbers to government agencies and industry groups every month, but that information will remain private.

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General Motors will no longer release U.S. vehicle sales numbers every month

GM says it will keep giving out total, brand, and nameplate sales every quarter, along with fleet mix and inventory. It will also continue to release J.D. Power PIN estimates for average transaction prices and incentive spending.

It’s possible that other automakers will now follow GM’s lead and make the change from monthly to quarterly sales reports. Reporting sales by the quarter is already the norm in many other retail sectors.

“Reporting sales quarterly better aligns with our business, and the quality of information will make it easier to see how the business is performing,” said McNeil.

For the first two months of this year, GM’s total U.S. sales are down 3.2%, including a 6.8% decline in retail sales.

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News Source: Reuters