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GM China Kicks Off 2015 Safe Kids Safe Ride Program

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2015 Safe Kids Safe Ride program

Photo: © General Motors

General Motors China has teamed with Safe Kids Worldwide to launch the 2015 Safe Kids Safe Ride program on May 31st in Shanghai. The program’s ultimate goal: reduce vehicle-related injuries to children and raise public awareness for child safety.

“Child safety is a priority for GM wherever we do business,” said GM Executive Vice President and GM China President Matt Tsien. “By once again supporting the Safe Kids Safe Ride program, we look forward to increasing public awareness of child safety to protect China’s most precious vehicle users.”

2015 Safe Kids Safe Ride program

Child safety seat installation

The Safe Kids Safe Ride program will extend to 25 activities scheduled to take place at different kindergartens and primary schools in Beijing, Shanghai, Xiamen, and Yantai. Employees from GM China, Shanghai GM, Shanghai OnStar, and Delphi Automotive China will serve as volunteers for the events.

In the kickoff event at the Ruby Art Center in Shanghai, volunteers provided instructions for the proper installation and removal of child safety seats and a number of useful tips for adults and children.

“The Safe Kids Safe Ride program is very important for General Motors,” said GM China volunteer Amanda Wei. “It is up to those of us who work in the automotive industry to educate children and their parents about how to properly use our vehicles in order to ensure they have a safe and happy journey.”