GM Enjoys Record Global Sales for Third Consecutive Year
Once can be luck, twice coincidence, but three times? You may be on to something.
That’s what General Motors has to be thinking, as the company is now celebrating its third consecutive year of record global sales. The American automaker sold 9.8 million vehicles worldwide in 2015, accounting for a 0.2% increase in year-over-year sales.
What’s more, last year GM was first in sales in North America, South America, and China.
“GM continued to grow in 2015 as our focus on the customer and successful new vehicle launches more than offset the challenging conditions in South America and the curtailment of our presence in certain markets such as Russia,” GM President Dan Ammann said.
Major launches included the Opel Astra that sold over 800,000 units in European markets, and the new Chevy Malibu that began arriving in North American showrooms at the end of last year.
Globally, it was GM’s luxury brand Cadillac that saw the biggest rise, with sales up 8% worldwide. That was largely thanks to record sales in China, as well as the success of the SRX and Escalade in the US.
In North America, it was Chevrolet that showed the most improvement, with 2015 sales up 18% in Mexico, 5% in the US, 3% in Canada, and 6% overall. Last year, according to GM, Chevy grew retail market share in the US faster than any other full-line automotive brand.
Sales were also positive for Buick, which set a global sales record for the third consecutive year, and GMC, which achieved its sixth consecutive year of sales gains.