GM Introduces CLEAN Program for Dealerships Nationwide
Yesterday, GM officially announced its CLEAN program. Its goal is to establish a clean environment for all GM dealerships, so both customers and staff feel confident doing business as COVID-19 restrictions start to lift.
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About the CLEAN initiative
Per CNET’s Sean Szymkowski, the CLEAN program provides GM dealers with guidelines from the Centers for Disease Control and Prevention on how to keep facilities germ-free on a daily basis. Dealerships who participate in this voluntary initiative will commit to sanitizing all vehicles they sell and service according to CDC protocols. They will also establish strict cleaning procedures for high-traffic areas.
Barry Engle, executive VP and president of GM, expressed how the new program should boost consumer confidence and encourage them to visit dealerships during the uncertain times of the COVID-19 pandemic. “We know that our customers’ expectations have changed and that more will need to be done to meet those expectations,” he said. “[…] Our engineering, service, and sales teams have worked closely with our dealer network to develop a program that follows best practices regarding the delivery of new, used, or serviced vehicles.”
How to know if a GM dealer is in the CLEAN program
As stated before, the CLEAN program is something that GM is encouraging rather than requiring dealerships to adopt. If you’re wondering if your local GM dealership is participating in the initiative, look at their customer-facing messaging, as Autoblog’s Zac Palmer suggests. Dealerships are going to want to communicate this information to customers, so they feel safe and confident when visiting.
Some of GM’s brands have also made it easier to confirm if a local dealer has joined the CLEAN initiative. For instance, you can visit the Chevrolet website and use the search function to find a participating dealer near you.
Whitney Russell resides in Dayton, though her spirit can be found beach-bumming in Puerto Rico (the land of her half-Puerto Rican heritage). When not crafting car-related content, she can be found chasing after the most amazing toddler in the world, watching her “beaver” of a husband build amazing woodworking projects, hanging out with two crazy dogs, and visiting family and friends. She also enjoys traveling, crafting, and binge-watching period dramas when time allows. See more articles by Whitney.