GM Joins Clean Energy Alliance in US
This Thursday, some of the top corporations in the U.S. launched Renewable Energy Buyers Alliance, a trade group that will make it easier for American companies to buy clean energy. GM is just one of the entities backing the new organization.
Rob Threlkeld, global manager for sustainable energy and supply reliability at GM, endorsed the company’s commitment to the group. “Today’s REBA launch demonstrates that large energy buyers from across every sector of the U.S. economy […] are committed to doing their part to solve this problem,” he said. “At General Motors, we are proud to be a founding member.”
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The purpose of REBA is to encourage more companies to adopt green energy to power their production. The group’s measurable objective is to grow the market from 16 gigawatts of renewable energy to 60 gigawatts by 2025. Per CNBC, that’s the equivalent to nearly the total solar photovoltaic power capacity available nationwide back in 2018.
GM’s involvement in REBA
Though GM is just one of the corporations backing REBA, the company is also a prominent board member of the organization. It will definitely play a pivotal role in helping REBA carry out its initiatives.
Per Threlkeld, automakers and other companies with supply chains have a unique opportunity to catalyze clean energy use in their respective industries. He believes that if larger corporations — like Walmart, Johnson & Johnson, and Target — take the lead, smaller ones will follow in their wake.
We anticipate more news on REBA in the days ahead as it takes small strides toward its ambitious 2025 goal. It will be interesting to see more automakers follow GM’s example of investing in renewable energy.
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