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GM Korea Donates 30 Sparks in Chevrolet Never Give Up Campaign

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Chevrolet Never Give Up campaign

In an effort to help improve its home community, the General Motors Korea Employee Foundation in November donated 30 Chevrolet Sparks to 30 different organizations as part of the Chevrolet Never Give Up campaign. The campaign, which has been ongoing since May, pledges to donate one vehicle to a worthwhile family, cause, or organization for every 1,000 vehicles sold in Korea. The recipients were selected by Food for the Hungry and the Korea Social Enterprise Promotion Agency.

“I am happy to support social enterprises that are being operated with the purpose of creating social value rather than profit and contribute to make livable communities,” said Food for the Hungry President Yoo Won-sik, who added that “the vehicle donation through the campaign would help the recipients create a better society.”

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The tenets upon which the organizations were examined and compared include social value, sustainability, and validity. These three metrics encompass a wide range of concepts, including corporate vision, public benefit, purpose for receiving a vehicle, and the functions and duties that they would serve.

On hand for the ceremony announcing the winners were Won-sik. KSEPA Director of Sustainable Growth Song Nam-cheol, and General Motors Korea CEO Kaher Kazem. Of the occasion, Kazem said, “Repaying the support and interest shown by the local community is one of GM Korea’s top management priorities.”

The Chevrolet Never Give Up Campaign will continue on through the end of 2018 with another batch of Chevrolet Sparks being doled out to deserving recipients. By the conclusion of the program, 90 Chevy Sparks will have been donated to the community in 2018 with more than 615 vehicles overall donated since the start of the program in 2005.

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