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GM South America Announces Regional Reorganization, Leadership Roles

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GM of Brazil President Carlos Zarlenga

GM of Brazil President Carlos Zarlenga

General Motors South America last month announced that it would be reorganizing its regional structure into three distinct units: GM Mercosur, GM Andina, and GM Central.

GM Mercosur will consist of business operations in Brazil and Argentina. GM of Brazil President Carlos Zarlenga will assume the leadership role for this subdivision. GM Andina will consist of operations in Columbia, Ecuador, and Venezuela, and it will be led by GM Argentina President Paris Pavlou. Operations in Bolivia, Chile, Paraguay, Peru, and Uruguay will form GM Central, which will be led by GM Chile President Fernando Agudelo.

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GM Argentina President Paris Pavlou

GM Argentina President Paris Pavlou

“We have a long history and strong presence in the Andean markets where Chevrolet has been the preferred brand for decades. Our goal is to leverage our strengths, our very successful sales force, and our invaluable workforce,” said Pavlou.

“We have a strong manufacturing structure in both countries and our goal is to improve our business opportunities by taking full advantage of our excellent Network of Dealers and our talented workforce,” said Zarlenga.

The leaders of GM Mercosur, GM Andina, and GM Central will all report directly to Barry Engle, President of GM South America.

“Our main focus with this renewed organization in South America is to improve efficiencies, reduce bureaucracy, and speed up the decision-making process. We firmly believe that simplifying our regional structure will contribute to the growth of the Chevrolet brand, which has been the leader in South America for the last 16 years in a row. Our ultimate goal is to have a customer-centric company delivering the best products and services and making our business competitive globally,” said Engle.

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