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GM’s Cruise Automation Plans to Hire More Than 1,000 New Employees

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Fourth-Generation Cruise AV
GM is set to invest even more money and resources for its autonomous vehicle efforts
Photo: Cruise Automation

Earlier this week, The News Wheel reported that General Motors was looking to expand operations of its Cruise Automation division to Pasadena. Now, new information reveals that GM is preparing to invest even more money and resources for Cruise Automation.

GM is reportedly set to hire more than 1,000 new employees for its Cruise Automation division over the next nine months.


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According to Ray Wert, a spokesperson for Cruise, that would nearly double the current employee workforce for GM’s self-driving car division. Currently, the company employs right around 1,000 workers.

Wert explained that the majority of new hires for Cruise will be engineers. However, there are openings in other departments as well.


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GM also announced that Cruise Automation’s human resources division will be led by Arden Hoffman. Hoffman previously worked with Dropbox Inc.

Plans are currently in place to open new office spaces for Cruise Automation in both Pasadena and Seattle. In addition to these location expansions, Cruise Automation is looking to triple the size of its office space in San Francisco.

Cruise is expanding operations across the West Coast
Photo: Rattlhed

GM’s endgame is to launch a robotaxi service using the technology developed by Cruise Automation. The automaker hopes to launch the service by the end of this year.

GM initially purchased Cruise Automation for a total sum of $1 billion. Currently, its value is estimated at over $14.5 billion.

As GM looking to add more self-driving technology to its future vehicle lineup, Cruise Automation will be vital in making this plan a reality in the ever-changing automotive market.

News Source: Reuters