GM’s November Sales Prove The General’s Still Got It
GM’s November sales report for 2014 indicates that General Motors is very much still one of the largest players in the global automotive space. In the United States alone, GM delivered 225,818 units. This marks the company’s best November sales in seven years.
Specifically, total sales were up 6% while retail sales shot up 5% and fleet sales climbed 11%.
Furthermore, GM is estimating that its seasonally adjusted annual selling rate (SAAR) for light vehicles last month was 17.1 million. This marks the highest November SAAR that GM had produced since 2003. Year-to-date, GM’s SAAR is 16.5 million units, which is at the high end of GM’s forecast from the beginning of the year (16.0 million – 16.5 million).
GM saw strong demand across its entire lineup. In particular, Buick’s November sales were the best they’d been since 2003. GMC did even better in those terms, achieving its best November since 2001. In fact, the GMC Sierra had its best November sales ever.
Chevy also fared quite well. The Cruze, the Equinox, and the Spark also boasted their best Novembers ever, while the Silverado had its best November since 2006 and the Traverse had its best November since 2010.
“The buzz around Black Friday helped drive strong showroom traffic but there was a lot more at work in the market,” commented Kurt McNeil, the US vice president of Sales Operations. “More people have jobs and job security, their wages are starting to increase, household wealth is growing and low pump prices look like they’re here to stay”—knock on wood—“through 2015. All of this helped deliver an exceptional month and it will help keep auto sales at very healthy levels going forward.”
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