Holden Gets Updated Logo, New Ad Campaign
To elevate its reach to consumers, Holden receives both an updated logo and a new website, the latter of which launched earlier this summer.
“Our lion icon is now presented in a more premium chrome finish, consistent with the badging on all our vehicles. We’ve also updated the font, moving to a more sophisticated upper and lower case combination,” said Natalie Davey, Holden’s General Manager of Marketing Communications and Digital. “These are subtle yet significant changes balancing our respect for our iconic logo with the need for a fresh feel.”
To help its new products—including the Colorado and Astra—reach Australians far and wide, it begins a new television and social media campaign that highlights the latest additions to its lineup.
The centerpiece of the new ad campaign is the song “Trust (feat. Isabella Manfredi),” the previously-unreleased track from Flume. The native Australian recently scored the No. 1 song on Australian Radio with his single “Never Be Like You,” which was the most-streamed song in the country for the first half of the year.
Davey added that the partnership with Flume as part of its brand re-launch indicates a shift in focus that is geared toward ensnaring new customers while simultaneously appealing to old ones.
“Holden has always been a brand that engenders passion and loyalty, but we must move with the times. The journey we’re on requires us to have a consistent focus on brand building, to ensure we lay strong foundations for Australia to keep loving Holden for many years to come,” said Davey.