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Holy Cow, It’s the 2015 Chevy Silverado HD Super Bowl Ad

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2015 Silverado HD

2015 Silverado HD

This year’s Super Bowl is missing something. Sure, it’s got seahawks and broncos and pigskins (oh, my), but those animals don’t truly get at the meat of things. That’s where the cows and their beloved bull come in, in the all-new 2015 Chevy Silverado HD Super Bowl ad, which will premiere during—you guessed it—the Super Bowl this Sunday, February 2nd.

The ad, entitled “Romance,” tells the saga of a man, a man and his truck. (Did you expect anything else out of a Silverado commercial?) But this man, this man and his truck are accompanied by a lonely stud-bull being transported in a trailer hitched to the all-new 2015 Silverado HD while Hot Chocolate’s “You Sexy Things” hints at the bull’s long-term “frustration.” (Where are you now, American Family Association? Hmm? Hmm?) At long last, the man, the man and his truck, the man and his truck and his stud-bull arrive at a ranch teeming with cows longing to meet this bull. And they all have the Silverado HD to thank.

“We like how ‘Romance’ uses humor to show the power and capability of the truck and the interesting demands our customers place on their heavy-duty trucks,” commented Tim Mahoney, Chevrolet’s global chief marketing officer.

We do too, Tim. We do too.