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Honda Light Trucks Set January Sales Record

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The 2020 Ridgeline was a top performer in Honda's January sales
Photo: Toyota

Will 2020 be yet another record year for crossovers, SUVs, and pickup trucks? One month in, the numbers are looking good — at least for American Honda. The Japanese brand’s North American division reported a new January sales record for its light trucks: 52,800 deliveries were made, up 2.3 percent from last year.

There’s a lot of mutter about the industry finally declining after years of growth, but as far as SUVs and crossovers are concerned, there doesn’t seem to be any real sign of a slowdown. Honda light trucks have just come off their fifth straight year of record sales, and it’s not at all a stretch to think this January performance is just a precursor for what’s to come.

The popular CR-V didn’t quite manage to top its January 2018 performance, though Honda expects it won’t be a pattern with the new CR-V Hybrid due to hit dealerships in March. Furthermore, other Honda light trucks more than made up for the difference, including the HR-V, Passport, and Ridgeline. Notably, the HR-V was up 24.8 percent on sales of 7,457 units, a new record for the nameplate, and Ridgeline sales jumped a whopping 57.1 percent for the month.

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Though overall car sales were down, Honda nonetheless managed to sell more than 20,000 Civic models — about 6,000 shy of the CR-V, still the best-selling vehicle in the Honda lineup — making the Civic the best-selling retail passenger car in America.

As we enter a new decade, we will continue to focus on our core values and maintain the kind of sales discipline that has made us a retail sales leader in the industry,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “The arrival of our new CR-V Hybrid next month will also bring new opportunities to further strengthen our light-truck lineup and extend our two-year streak of record electrified vehicle sales.”

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