J.D. Power Satisfaction Survey Shows Mazda Keeps Aussies Happy
What’s an Australian’s preferred method of transportation?
If you answered, “A kangaroo,” you’re incorrect and probably need a more politically correct sense of humor.
The answer, according to a recent J.D. Power satisfaction survey, is driving a Mazda.
J.D. Power Satisfaction Survey Reveals Aussies Know the Key to Happiness
Data firm J.D. Power revealed promising information in its Australian Customer Service Index (CSI) Study for 2014. After measuring the satisfaction of car owners who took their vehicles to authorized brand service centers in the past year, the J.D. Power satisfaction survey found that Australians were most satisfied with the Mazda experience.
That’s the second year in a row the Japanese brand has topped the list for after-sales and service experience contentment. This year, the brand improved by two points with a CSI score of 806, beating out Subaru at 804 and Toyota at 802. Many other brands showed improvement too, bringing the industry average up to 790.
What contributed to the success? According to the senior country manager of Australia for J.D. Power Asia Pacific, it’s Mazda’s price-capping on service costs it began in February. “Brands that can provide customers with a clear explanation of the work undertaken and deliver a consistently reliable service will benefit in the long run.”
The J.D. Power satisfaction survey consulted 4,313 people who purchased a new car between August 2009 and September 2014, and had it serviced between August 2013 and August 2014.
Some skeptics suggest that only 4,000 of nearly five million vehicle purchasers in Australia is far too small a sampling to provide accurate results. While that can be debated, the indication that Mazda keeps its customers satisfied better than the industry average is what truly counts.
By the way, Australians use kangaroos to travel on water, not on land.
News Source: Motoring