Jeff Goldblum Turns the Tables on a T-Rex During Jeep’s “Jurassic Park” Super Bowl Commercial
Goldblum uses a little bit of chaos theory to his advantage during this humorous Jeep advertisement
One of the most famous sequences featured in the 1993 blockbuster Jurassic Park involves an intense chase between a Tyrannosaurus Rex and a Jeep. As the giant carnivore approaches from behind, an injured Dr. Ian Malcolm, famously portrayed by Jeff Goldblum, warns the driver that the vehicle “must go faster.”
25 years later, Goldblum is ready to face the T-Rex once again. Only this time, he has a far more advanced Jeep on his side.
That’s the premise behind one of Jeep’s Super Bowl commercials that was shown last night during the big game.
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The advertisement starts out with footage from the aforementioned scene. When the Tyrannosaurus approaches from behind, however, it quickly cuts to Goldblum behind the wheel of a modern Jeep Wrangler Rubicon.
Goldblum utilizes features like a rear window wiper and blind spot detection to keep tabs on where the terrible T-Rex is currently located. With a bit of expert braking, Goldblum turns the tides, placing himself behind the dinosaur, turning the pursuer into the pursued.
Of course, the entire experience is the byproduct of Goldblum’s vivid imagination. When a Jeep representative asks him if he wants to take the Wrangler for a test drive, he answers, “I just did.”
You can watch the entire advertisement below:
The expert blending of nostalgia and humor made the advertisement one of the most popular of the evening. Of course, it also helps promote this summer’s Jurassic World: Fallen Kingdom, the fifth film in the Jurassic Park franchise.
Jurassic World: Fallen Kingdom follows the efforts of Claire Dearing, portrayed by Bryce Dallas Howard, and Owen Grady, played by Chris Pratt, to save the dinosaurs left on the island of Isla Nublar before a volcanic eruption spells extinction for them. Meanwhile, Goldblum is set to reprise his role as Dr. Ian Malcolm, undoubtedly bringing his signature wit to the Jurassic Park movies once again.
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Zachary Berry currently resides in the Dayton, Ohio area. However, he enjoys traveling from place to place, as he was born in Oklahoma City and has also lived in Albuquerque and Orlando (such is the life of a military brat). Zachary graduated from Ohio University with a major in Strategic Communication, which is fancy talk for advertising and public relations. Beginning his career at The News Wheel as a lowly intern, he was able to climb his way to the top, eventually claiming his place within the last cubicle on the left. Other jobs that Zachary has held include driving around a safari truck at Disney’s Animal Kingdom. When he’s not putting his nose to the grindstone, Zachary enjoys watching and critiquing movies and television. See more articles by Zachary.