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New Kia EV Concept Car Looks Like It’s Gonna Be Nuts

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New Kia EV concept Geneva
Photo: Kia Motors

Kia is set to unveil a new all-electric four-door concept at the 2019 Geneva International Motor Show next week. From what we’ve seen so far — which is more or less a face with a seamless LED lightbar shaped like Kia’s tiger-nose grille and a steering column that just looks like about the wackiest and weirdest thing you’ve ever seen — it’s fixing to be awfully nuts.

“Automotive design is about capturing the heart and making it beat that bit faster for that bit longer — and we believe that there’s absolutely no reason why that should change simply because the car is electric,” said Gregory Guillaume, vice president of Design for Kia Motors Europe.


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New Kia EV concept Geneva
What even is this?
Photo: Kia Motors

There’s a lot of fluffy talk like that to parse through, but there is some meat and potatoes to be found under all that marshmallow. Specifically, Kia calls the new singlepiece LED a “tiger mask,” which is fitting and cool at least in part because it shares its name with the legendary professional wrestling character once played by Mitsuharu Misawa.

It’s also revealed that the concept uses a single sheet of glass that fuses the roof and windshield to create a “sky window.” It’ll also feature “an illustrated dynamic streak” that runs between the A-pillar and C-pillar. Glass! Lines! LEDs! Hear that? Sounds like the future.  

New Kia EV concept Geneva
Photo: Kia Motors

“I believe that our unorthodox approach to electrification fired our collective imagination,” added Guillaume. “It enabled us to envisage a future where engaging and dynamic cars like this were an integral part of our transport requirements. And its message is clear: It’s time to free your imagination, to stop wondering, and to start driving!”

Whew! Here’s looking forward to seeing what this thing looks like on March 5.


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