Maserati Confirms Electrified Future
Following the news that Fiat Chrysler Automobiles would invest 5€ billion in Italy, Maserati has announced its plans for future vehicles with a special emphasis on electrification and autonomous driving technologies.
According to a new press release, all of Maserati’s future models will be made entirely in Italy and will “adopt hybrid and battery electric propulsion systems capable of providing both innovation and the high performance embedded in the brand’s DNA.”
The company is hard at work on offering a range of self-driving capabilities, starting with Level 2 highway driving assistance and then progressing to Level 3 hands-off driving. The latter will permit cars to autonomously move in and out of lanes and come to a safe stop at the side of the road if the driver cannot take control of the vehicle, and Maserati says the technology will be “close to full autonomy.”
Related: Why buy a Maserati?
The first all-new Maserati that will be launched after 2020 will be a sports car, likely the next-gen flagship that was once known as the Alfieri. It will be followed by a new utility vehicle, into whose production Maserati is investing about 800€ million.
FCA is investing the same amount at its Turin facilities, where the next Maserati GranTurismo and GranCabrio will be made. These will join new versions of the same Maserati models we already know and love, including the Levante, Quattroporte, and Ghibli.
Maserati is also hard at work on developing an exclusive customization program. It will require building a brand new paint shop at its Modena facilities, which is already receiving numerous upgrades to produce the aforementioned flagship sports car and its electric powertrain.
Related: Explore Maserati’s current model lineup